Simply put, users and followers can use the # symbol to tag content under a particular category, whether they are photos, messages, or videos. Instagram filters approximately 95 million posts daily based on hashtags, which makes it easy for someone searching for their preferred topic using hashtags to find relevant posts. With #hashtags, you can make your content identifiable and discoverable in the feed search results of Instagram users who most probably would like or be interested in engaging with posts using that hashtag. If yes, then congratulations! You’re on the right track!įor the uninitiated, Instagram hashtags are a great tool to attract eyeballs and the right set of audience to your posts for enhancing your brand awareness and improving lead generation. If you’re an account with 10,000 or less followers, you’re much more likely to get into the top posts for a smaller, highly-targeted hashtag like #fashiongoals than you are for a massive hashtag like #instafashion.Are you of the opinion that hashtags play an integral role in building a bigger social media following on Instagram - the social media platform preferred by most brands?ĭo you feel using trending Instagram hashtags to market your business can be an excellent strategy to reach out to a wider audience? The first step is picking the right hashtags to trend for. How to Get Featured in the Trending Instagram Hashtags? 1. The growth rate component levels the playing field and gives an opportunity to smaller accounts to get featured in the top posts. If all Instagram cared about was the amount of likes a post gets, then only the biggest accounts with the most followers would have a chance of making it into the top posts for a hashtag. Why, you ask? Because for most accounts, it’s a lot easier to get 500 likes quickly than it is to get 5,000 slowly. This is actually kind of a blessing in disguise. It doesn’t matter if your account has 5,000 or 50,000 followers, so long as your post’s engagement growth rate is higher than everyone else’s. But the bottom line is: If you want to get into the top posts for a hashtag, speed is of the essence. This isn’t a perfect science-there are a ton of other factors to consider. So even though the amount of engagement you get is really important, it’s slightly less important than how quickly you get that engagement, or, in other words, the “growth rate” of your engagement.įor example, a post that gets 500 likes in 2 hours has a better chance of ranking in the top posts than a post that gets 5,000 likes over 24 hours. Engagement “Growth Rate”Īt the end of the day, top posts are all about what’s trending-not what’s most popular. The takeaway: Use a mix of popular hashtags and less popular hashtags to increase your chances of being featured in the top posts! 3. But for smaller hashtags, like #pinkobsessed, you may be able to remain trending for a day or two (or more)! For a large hashtag like #finditliveit, it’s unlikely that you would stay in a trending spot for more than 24 hours. Super-popular hashtags can be very competitive, so unless you can generate thousands of likes in just a couple of hours, your chances of getting into the top posts are pretty slim.Īlso keep in mind that the larger the hashtag, the more quickly the top posts are refreshed. What this shows is that if you use multiple hashtags in your posts, you can trend for some of them, all of them, or none of them-and all of this depends on how popular the hashtag is. Most, if not all, of the top posts have over 3,000 likes and 40 comments! The same is true for #throughthepines, which is significantly less popular. While no one knows exactly how the Instagram algorithm works, we do know that Instagram favors posts that get a lot of engagement, meaning that if your post receives a ton of likes and comments, it’s more likely to feature in the top posts of a trending hashtag.Ĭheck out the search results for the hashtag #stayandwander. The algorithm behind Instagram’s top posts takes a few things into consideration, including: how much engagement your post receives (likes and comments), the popularity of the hashtag, and how quickly your post receives its engagement. So the opportunity to go viral is pretty huge! What Makes a “Top Post” on Instagram? It doesn’t matter if you’re in Maui or Madagascar, if you get into the top posts for an Instagram hashtag, anyone who searches for that hashtag will be able to see your post. While the Explore Page is essentially an aggregation of posts that Instagram thinks you’ll like based on your behavior, when you browse a hashtag on Instagram, every Instagram user sees the exact same top posts! Like the Explore Page, top posts are chosen algorithmically based on several factors.
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